PROSPECTS AND OPPORTUNITIES
Current value growth objectives, but volume sales will continue to fall
Plant-based dairy is expected to maintain current value growth over the forecast period, but volume sales will continue to decline. Demand will be primarily concentrated among affluent professionals in the country’s three largest cities.
Consumer base predicted to remain niche for plant-based dairy
Nevertheless, there remains a segment of local consumers who choose plant-based alternatives to dairy or ethical or dietary practices. However, this demographic is expected to remain relatively small.
Private label offerings will gain traction, following the lead of Maxima
Over the forecast period, it is expected that private label will gain a stronger position in plant-based dairy as leading retailers seek to capitalise on their price advantage to capture latent demand for plant-based dairy among affluent Lithuanian consumers. In particular, Maxima, Lithuania’s leading chained grocery retailer, is looking to establish a strong footprint in plant-based dairy via its Well Done private label line.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Lithuania?
- Which are the leading brands in Plant-based Dairy in Lithuania?
- How are products distributed in Plant-based Dairy in Lithuania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Lithuania - Category analysis
KEY DATA FINDINGS
Slower volume growth for plant-based dairy products in 2025, but value sales remain buoyant due to price increases
Alpro remains the leading brand, but private label continues to gain share
Supermarkets continues to lead distribution of plant-based dairy in 2025
Current value growth objectives, but volume sales will continue to fall
Consumer base predicted to remain niche for plant-based dairy
Private label offerings will gain traction, following the lead of Maxima
Dairy Products and Alternatives in Lithuania - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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