PROSPECTS AND OPPORTUNITIES
Plant-based dairy set for further gains as clean label and local sourcing gain traction
Sales of plant-based dairy in the UK are projected to grow steadily over the forecast period, though within an increasingly complex and competitive environment. As the category moves beyond its early growth phase, consumer priorities are evolving and novelty is no longer enough.
Health trends set to drive innovation and premiumisation in plant-based dairy
Health and wellness remains a top priority for consumers and thus this trend will drive innovation and differentiation within the category. Brands are increasingly tailoring their products to deliver functional benefits, clean-label transparency, and enhanced nutritional profiles to meet shifting expectations.
Innovation in plant-based cheese set to revive consumer interest
The UK’s plant-based cheese category, while still grappling with significant challenges, is set to enter a new phase of opportunity and innovation. Despite accounting for a relatively small share of total plant-based dairy sales, the category is expected to see somewhat of a recovery by the end of the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in United Kingdom?
- Which are the leading brands in Plant-based Dairy in United Kingdom?
- How are products distributed in Plant-based Dairy in United Kingdom?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in the United Kingdom - Category analysis
KEY DATA FINDINGS
Mixed performances seen within plant-based dairy in 2025
Alpro maintains its leadership as Rude Health climbs the rankings
Supermarkets remain key to sales of plant-based dairy despite rise of e-commerce
Plant-based dairy set for further gains as clean label and local sourcing gain traction
Health trends set to drive innovation and premiumisation in plant-based dairy
Innovation in plant-based cheese set to revive consumer interest
Dairy Products and Alternatives in the United Kingdom - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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