PROSPECTS AND OPPORTUNITIES
Positive outlook for plant-based dairy but challenges remain
The plant-based dairy market in Serbia is projected to continue reporting strong growth in value and volume terms over the forecast period, supported by rising consumer awareness, evolving health trends, and improved product availability. While plant-based milk continues to dominate the category, the market remains far from saturated, with opportunities for emerging categories such as plant-based butter, cooking cream, cheese, and yogurt to gain traction.
Health and wellness trend set to have a big influence on the market
The health and wellness trend is expected to play a significant role in shaping the future of Serbia’s plant-based dairy market. As consumers increasingly prioritise nutrition, functional benefits, and clean-label ingredients, demand for products that align with these values is set to rise.
Further market expansion predicted but high prices remain an obstacle
While plant-based milk remains the most developed category, the market is expected to diversify significantly. A broader range of options—such as sugar-free, low-sugar, and barista-style variants—will likely emerge to meet specific lifestyle and dietary needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Serbia?
- Which are the leading brands in Plant-based Dairy in Serbia?
- How are products distributed in Plant-based Dairy in Serbia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Serbia - Category analysis
KEY DATA FINDINGS
Plant-based milk attracting a growing audience of consumers in Serbia
Alpro’s lead could be tested by new local players
Supermarkets remain key to sales of plant-based dairy
Positive outlook for plant-based dairy but challenges remain
Health and wellness trend set to have a big influence on the market
Further market expansion predicted but high prices remain an obstacle
Dairy Products and Alternatives in Serbia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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