PROSPECTS AND OPPORTUNITIES
Local preferences and global sustainability trends
Retail value sales of plant-based dairy products are expected to rise over the forecast period. Plant-based dairy alternatives, such as oat, almond, and soy milk, are seeing steady growth, driven by local preferences and global sustainability trends.
Focus on health and functional claims
There has been a focus on launching new products within the plant-based milk products category with a focus on health and functional claims, like plant-based milk products enhanced with protein or fibre, as well as products with no added sugar. In addition, a new trend is mixing plant-based milk products with superfoods to enhance their health claims and functionality.
Private label likely to expand in plant-based dairy
Given the significant growth potential within plant-based dairy, private labels are expected to build a notable presence in the plant-based dairy landscape in the coming years. The development of the private label segment will likely push down average unit prices, making plant-based offerings more accessible for consumers in different income segments.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Greece?
- Which are the leading brands in Plant-based Dairy in Greece?
- How are products distributed in Plant-based Dairy in Greece?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Greece - Category analysis
KEY DATA FINDINGS
Health-oriented developments contributing to growth
Hellenic Dairies remains clear leader despite share loss
Some supermarkets offering private label plant-based dairy products
Local preferences and global sustainability trends
Focus on health and functional claims
Private label likely to expand in plant-based dairy
Dairy Products and Alternatives in Greece - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
-
- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!