PROSPECTS AND OPPORTUNITIES
Health and wellness priorities and new EU regulation set to influence demand
Plant-based dairy is likely to score solid growth, both in volume and value terms over the forecast period, amid a positive health and wellness and sustainability positioning. This positive performance is expected to be driven by other plant-based milk and plant-based cheese, with both categories likely to benefit from significant innovation.
High protein claims expected to become a feature of plant-based dairy
In 2024, Alpro developed a new line of plant-based drinks and desserts featuring a high protein content: Alpro Plant Protein 50g (featuring 50g of soy protein) and Alpro Plant Protein Pudding. These products were launched in Belgium over the second half of 2024.
Other plant-based milk showing room for expansion
When it comes to other plant-based milk, oat and almond milk are poised to see solid growth in retail volume terms, although this may come at the expense of soy drinks. This factor is linked to pressure on the Belgian government to lift and/or lower taxes on plant-based ingredients, thus allowing retailers to sell plant-based milk at lower prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Belgium?
- Which are the leading brands in Plant-based Dairy in Belgium?
- How are products distributed in Plant-based Dairy in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Belgium - Category analysis
KEY DATA FINDINGS
Plant-based dairy on the rise with plant-based cheese the focus of innovation
Alpro dominates but suffers from absence from the most dynamic categories
Health and wellness priorities and new EU regulation set to influence demand
High protein claims expected to become a feature of plant-based dairy
Other plant-based milk showing room for expansion
Dairy Products and Alternatives in Belgium - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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