PROSPECTS AND OPPORTUNITIES
Promising growth in niche market
Plant-based dairy products remain a niche market in Morocco, appealing mainly to health-conscious consumers. However, the category Is projected to experience dynamic growth in retail volume terms over the forecast period, albeit from a low base.
Health and wellness trend will fuel future expansion
The market for plant-based dairy products will be positively impacted by the prevailing health and wellness trend. Over the forecast period, items such as soy drinks, cream, and desserts are projected to attract a wider consumer base, especially among health-conscious middle- to upper-income consumers.
Multinationals will retain their dominance
Plant-based dairy remains firmly under the control of multinational players, with these products being predominantly imported. Consequently, their prices are subject to fluctuations in global markets, which can influence local demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Morocco?
- Which are the leading brands in Plant-based Dairy in Morocco?
- How are products distributed in Plant-based Dairy in Morocco?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Morocco - Category analysis
KEY DATA FINDINGS
Dynamic growth in 2024, albeit from a low base
Plant-based milk becomes more competitive, with emergence of new entrants
Increased visibility in modern retailers inspires manufacturers to launch new offerings
Promising growth in niche market
Health and wellness trend will fuel future expansion
Multinationals will retain their dominance
Dairy Products and Alternatives in Morocco - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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