PROSPECTS AND OPPORTUNITIES
Plant-based dairy is set to sustain growth amid the maturing market and rising operating costs
Sales of plant-based dairy products are expected to rise steadily over the forecast period. While growth is expected to remain robust, it is anticipated to be somewhat more moderate compared to the rapid expansion seen in recent years, as the category gradually matures.
No-sugar variants and product diversification is expected to drive growth in plant-based dairy
No-sugar variants of other plant-based milk are expected to be a key driver of growth over the forecast period, as consumers become increasingly concerned about their overall sugar intake, including the sugar content of plant-based alternatives. Following a surge of no-sugar launches in 2025, it is anticipated that more products, particularly oat milk, will be introduced without added sugars.
Foodtech innovation is set to gain ground, however, challenges will remain
Israeli foodtech company ImaginDairy received approval from the Israeli Ministry of Health at the end of 2024 to begin launching its plant-based products onto the domestic market. While ImaginDairy has not yet brought any products to shelves, this regulatory approval marks a significant step forward and opens the door for a wave of foodtech companies seeking to enter the plant-based dairy space.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Israel?
- Which are the leading brands in Plant-based Dairy in Israel?
- How are products distributed in Plant-based Dairy in Israel?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Israel?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Israel - Category analysis
KEY DATA FINDINGS
Plant-based dairy sales surge amid ongoing innovation and growing mainstream acceptance
Tnuva Food Industries dominates sales through a wide array of product offerings
Discounters lead sales while retail e-commerce increases its share during 2025
Plant-based dairy is set to sustain growth amid the maturing market and rising operating costs
No-sugar variants and product diversification is expected to drive growth in plant-based dairy
Foodtech innovation is set to gain ground, however, challenges will remain
Dairy Products and Alternatives in Israel - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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