PROSPECTS AND OPPORTUNITIES
Changing perception of plant-based dairy set to fuel strong growth
Plant-based dairy is projected to post strong and stable growth over the forecast period in value and volume terms. This is linked to the changing perception of plant-based dairy with it no longer seeing sales confined to religious fasts but instead is increasingly linked to a healthy lifestyle, providing reduced risk for chronic diseases and weight control.
Switch to more ethical shopping behaviour and retail expansion should boost sales
While the health and wellness trend is likely to be a major growth driver of plant-based dairy, sales will also benefit from growing concerns around animal welfare and climate change. As consumers become more conscious of the wider impact of their purchasing behaviour they are expected to make more ethical choices.
Local players could bring new competition to the market
International players involved in sustainability and plant-based dairy at a global level are expected to support the development of the category in Romania. This is the case with Danone which is expected to push its Alpro brand across all the main distribution channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Romania?
- Which are the leading brands in Plant-based Dairy in Romania?
- How are products distributed in Plant-based Dairy in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Romania - Category analysis
KEY DATA FINDINGS
Sales benefit from expanding target audience and an increased focus on health
Alpro remains synonymous with plant-based dairy in Romania
Modern grocery retailers dominate sales while e-commerce sees gains
Changing perception of plant-based dairy set to fuel strong growth
Switch to more ethical shopping behaviour and retail expansion should boost sales
Local players could bring new competition to the market
Dairy Products and Alternatives in Romania - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Plant-based Dairy research and analysis database.
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