PROSPECTS AND OPPORTUNITIES
Structural instability in traditional dairy offers potential for plant-based growth
Over the forecast period, plant-based dairy is set to see solid growth in value and volume terms, buoyed by a convergence of structural supply-side pressures in conventional dairy and rising consumer demand for healthier, more sustainable alternatives. Mounting challenges facing traditional dairy production in Australia such as farm consolidation, rising input costs, and increasing climate-related volatility, are placing downward pressure on supply stability and upward pressure on retail pricing, particularly in volume-driven categories like drinking milk products.
Health and wellness redefines plant-based dairy as a daily nutritional staple
Over the forecast period, health and wellness is set to remain the primary engine of innovation and value creation in plant-based dairy. While the category has historically drawn strength from environmental and ethical considerations, its future growth trajectory will hinge on the ability of brands to deliver science-backed functional benefits that meet increasingly sophisticated consumer demands.
New technologies set to have a big influence on the market
Over the long term, emerging technologies such as precision fermentation and lab-grown dairy proteins are poised to significantly reshape Australia’s dairy landscape, particularly within specialised and functional nutrition segments. These technologies offer the ability to produce bio-identical proteins such as casein, whey, and lactoferrin, core building blocks in infant formula, medical nutrition, and performance beverages without the need for animal agriculture.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Australia?
- Which are the leading brands in Plant-based Dairy in Australia?
- How are products distributed in Plant-based Dairy in Australia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Australia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Australia - Category analysis
KEY DATA FINDINGS
Plant-based dairy posts solid value growth in 2025
Sanitarium cements leadership while Noumi benefits from innovation
Omnichannel strategies power the next phase of expansion in Australia
Structural instability in traditional dairy offers potential for plant-based growth
Health and wellness redefines plant-based dairy as a daily nutritional staple
New technologies set to have a big influence on the market
Dairy Products and Alternatives in Australia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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