PROSPECTS AND OPPORTUNITIES
Increasing competition should benefit sales of plant-based dairy
Plant-based dairy is projected to continue on a strong growth trajectory fuelled by the increasingly health and eco-conscious shopping behaviour of locals. As competition heats up prices should become more affordable while plant-based dairy should also become more widely available as retailers respond to the growing demand.
Innovation and new product development will be key to growth
In Turkey’s emerging plant-based dairy market, innovation has become a cornerstone strategy for growth and market differentiation. With increasing consumer interest in lactose-free, vegan, and allergen-friendly options, local and international brands are expanding their portfolios with creative plant-based alternatives to traditional dairy.
Ethical concerns should play a key role in driving sales growth
Plant-based dairy has inherent advantages in terms of a lower carbon footprint and reduced natural resource utilisation which directly resonates with the growing emphasis on sustainable food consumption. As concerns about the impact of traditional dairy on the environment and animal welfare grow, there is expected to be a fundamental shift in consumer behaviour.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Turkey?
- Which are the leading brands in Plant-based Dairy in Turkey?
- How are products distributed in Plant-based Dairy in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Turkey - Category analysis
KEY DATA FINDINGS
Plant-based dairy thriving with plant-based cheese being a focus of innovation
Alpro continues to benefit from first-mover advantage despite increasing competition
Supermarkets remain key to sales but e-commerce is playing a growing role
Increasing competition should benefit sales of plant-based dairy
Innovation and new product development will be key to growth
Ethical concerns should play a key role in driving sales growth
Dairy Products and Alternatives in Turkey - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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