PROSPECTS AND OPPORTUNITIES
Rising sales forecast thanks to plant-based milk
Sales of plant-based dairy are expected to rise over the forecast period overall. Future growth will be driven primarily by other plant-based milk, though partially offset by stagnation in soy drinks, which remains highly mature and saturated in China.
Innovation to centre around prevailing health and wellness trends
The future direction of plant-based drinks is mainly focused on health. New products on the market emphasise a high plant protein content, approaching the protein content of animal milk, and these offerings are pushed as alternatives to milk.
Tightened regulations will address safety concerns
At the end of 2024, the Chinese Institute of Food Science and Technology began soliciting opinions on the draft of the General Standards for Plant-Based Foods. In early 2025, the China Green Food Association will publicly seek opinions on the evaluation methods for the edible and nutritional quality of plant milk.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in China?
- Which are the leading brands in Plant-based Dairy in China?
- How are products distributed in Plant-based Dairy in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in China - Category analysis
KEY DATA FINDINGS
Value sales decline amid waning interest
Hebei Yangyuan Zhihui leads overall plant-based dairy in China
Plant-based dairy products purchased mainly in supermarkets
Rising sales forecast thanks to plant-based milk
Innovation to centre around prevailing health and wellness trends
Tightened regulations will address safety concerns
Dairy Products and Alternatives in China - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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