Plant-based dairy saw minimal volume growth in 2025, but current value sales remain buoyant due to higher average unit prices and ongoing premiumisation. In response to Taiwanese consumers’ tendency to seek novelty, category participants have consistently introduced new and innovative products year-on-year, demonstrating fierce competition that extends beyond mere pricing. Rising inflation has also affected food prices, making price-sensitive shoppers more cautious and leading them to opt for mo

Sales of plant-based dairy have continued to see strong growth in 2025, influenced by developing health and wellness trends as well as the mainstream adoption of plant-based milk in foodservice channels. Soy drinks is the largest category within plant-based dairy in Singapore. It has been a popular alternative to dairy milk for decades, especially amongst those who are lactose intolerant or who follow a vegan lifestyle. Soy drinks are traditionally consumed in parts of Asia, including Singapore,

Retail current value sales of plant-based dairy in the Philippines are expected to rise at a strong rate in 2025; faster than the 2023 and 2024 increments. The growth in retail current value sales is being supported by inflationary pressure on prices, but also a sustained demand for soy drinks, the main category, and rising awareness of and interest in “other” plant-based milk. Moreover, plant-based dairy retains wide room for development and growth, with plant-based yoghurt and cheese remaining

Plant-based dairy is maintaining healthy value sales in Croatia in 2025, with volume also positive and stable, driven by the growing popularity of plant-based milk—particularly oat, almond, coconut, and rice milks—and a smaller but rising contribution from plant-based yoghurt — with the latter seeing the strongest value growth due to growing from a smaller base. These categories benefit from consumers’ increasing interest in products tied to health, sustainability, and animal welfare, as well as

Over 2025, plant-based dairy in Germany witnessed moderate growth in value terms. Plant-based milk remains the biggest category comprising almost 80% of all plant-based dairy by value. Plant-based milk has established itself as a staple for many German consumers who chose plant-based milk over cow’s milk, with oat milk remaining the number one choice for consumers. The main reason for its success are both environmental and health concerns where more consumers follow a flexitarian diet, including

Plant-based dairy in Hong Kong is seeing continued strong and solid growth in terms of value sales in 2025, with leading player Vitasoy playing a pivotal role in establishing plant-based dairy alternatives - particularly soy milk. Vitasoy is a long-established local brand in Hong Kong.

Retail value sales of plant-based dairy are expected to rise in current terms in 2025. The category is experiencing strong momentum, with plant-based milk increasingly viewed as a mainstream option rather than a niche alternative to cow’s milk. This shift is being driven by rising health awareness, dietary restrictions such as lactose intolerance, and sustainability concerns. Consumers now regularly choose oat, almond, and soy milk for their nutritional benefits and versatility, especially in be

Value sales of plant-based dairy increased in 2025, continuing a steady upward trajectory despite some deceleration in recent years. The adoption of plant-based lifestyles is becoming increasingly prevalent in New Zealand, with consumers reducing their dairy intake for a combination of health and environmental reasons.

Retail current value sales of plant-based dairy in Slovenia are projected to grow healthily over 2025. Growth is being driven by plant-based milk, which remains the largest category, supported by rising consumer interest in lactose-free, vegan and environmentally-friendly options.

Sales of plant-based dairy have declined in value and volume terms in 2025, continuing the pattern seen in 2024. This performance reflects several key challenges facing plant-based dairy. First, growing consumer concerns about the presence of sweeteners, stabilising agents, emulsifiers, and other additives has harmed the image of plant-based dairy, creating the perception that many plant-based dairy alternatives are ultra processed. As a result, health-conscious consumers are increasingly shifti

In keeping with its performance throughout the review period, plant-based dairy in North Macedonia is poised to register robust growth in retail volume and current value terms in 2025. This is partly because sales are still emerging from a relatively low base, but mainly explained by the fact that more people in the country are now adopting vegan and flexitarian diets for health reasons and due to concerns about environmental sustainability and animal welfare issues. Most visible among younger d

Plant-based dairy continues to gain momentum in Indonesia in 2025, supported by rising health awareness and improved product availability, with value sales rising rapidly. Urbanisation and the influence of social media play key roles in shaping consumer preferences, especially among affluent individuals who are increasingly mindful of saturated fat intake, weight control and cholesterol management. Many local consumers are also becoming more aware of lactose intolerance, prompting a shift toward

In 2025, plant-based dairy in Malaysia recorded a 4% decline in retail value sales, falling to MYR341 million. The primary driver behind this downturn was a change in consumer priorities, triggered by inflationary impacts on household budgets, thereby resulting in more discerning spending habits. Many local consumers became cautious with their expenditure, frequently choosing essential items over premium or niche products such as plant-based dairy. Soy drinks, in particular, encountered strong c

Plant-based dairy has seen moderate growth in current value terms in 2025, but this has been largely fuelled by further price increases with volume sales continuing to decline. Sales of plant-based dairy have struggled for volume gains over the last few years of the review period, which is in part linked to price increases. The average unit price of plant-based dairy products is higher than traditional dairy products and therefore with many households facing financial pressures this has negative

Plant-based milk is a relatively new category in Tunisia, with sales remaining negligible in 2024, despite signs of growing interest. Currently, all plant-based dairy products are imported and are only sold in modern grocery retailers or through e-commerce. The demand for plant-based milk is increasing due to the growing interest and awareness of veganism, lactose intolerance, and other health and environmental concerns. However, the high prices of these products remain a major obstacle for most

Value sales of plant-based dairy in Ukraine are expected to record a double-digit increase in 2025, supported by stable demand, particularly among younger consumers and coffee enthusiasts who are key to sales of plant-based milk.

Current value sales of plant-based dairy increased in 2025, despite a slower pace of growth compared to previous years. The category was supported by price increases, expanded assortments in discounters, and continued, although more cautious, interest from flexitarian consumers. While overall excitement around plant-based products has moderated, key segments such as plant-based milk have remained relevant in everyday shopping, helping to maintain positive growth.

Plant-based dairy continued to register positive performance in current value terms in Lithuania in 2025, volume sales saw some decline.

Of all dairy products and alternatives in the Dominican Republic in 2025, plant-based dairy is expected to register the highest current value and volume growth. Plant-based dairy market is witnessing significant growth, fuelled by a combination of tourism, rising health and environmental consciousness, and changing consumer tastes. In particular, the influx of international visitors has increased the demand for non-dairy options like plant-based milk, cheese, yoghurt, and cream, particularly in

Plant-based dairy is set to be by far the most dynamic performer among the main dairy products and alternatives categories in Costa Rica in retail volume and current value growth terms in 2025. While this is primarily because sales are emerging from a comparatively low base, the impressive pace of its expansion also reflects the fact that rising health-consciousness and increasing concerns about environmental sustainability and animal welfare issues are encouraging more people in the country to

Current value sales of plant-based dairy rose modestly in 2025, outpacing only baby food in dairy products and alternatives overall, but still notably stronger by comparison. Progress was similar to that seen in 2024, reflecting moderate momentum, although volume sales were stronger. Current value growth partly reflected an increase in average unit prices.

Retail value sales of plant-based dairy in Hungary rose in 2025, supported by sustained consumer interest in health-focused alternatives to traditional dairy. Lactose intolerance, cholesterol concerns, and a desire for cleaner, plant-based nutrition are key factors driving this growth. Plant-based milk remains the most dynamic category in value terms, benefiting from continued product innovation in soy, oat, almond, and emerging bases such as coconut and pea. Leading international brands includi

Volume sales of plant-based dairy have benefited from changes in consumption habits in Romania. Plant-based dairy had existed on the market for some years, but consumption was mainly limited to religious fasts when the Orthodox Christian religion forbids consumption of several animal-origin products, including dairy. However, the category has grown beyond this niche consumption period to reach a wider audience of consumers looking to pursue a healthier lifestyle. Consumers of plant-based dairy a

Plant-based dairy is seeing the strongest value growth in dairy and alternatives in Latvia in 2025. However, plant-based dairy remains somewhat niche, with a rather limited consumer base, due to the popularity of cow’s milk and full fat products in the country. This means growth remains limited and the category is reaching its potential. One of the challenges is that plant-based products are generally perceived as “less natural” and “more processed” than traditional dairy options.