Plant-based dairy in India continued to post rapid, double-digit rises in retail value terms in 2025. Plant-based milks such as almond milk, oat milk and soy milk are primarily available and consumed in urban areas, where consumer awareness and product accessibility are higher than elsewhere. In smaller cities and rural regions, these products are mainly used by individuals with lactose intolerance or similar conditions.

Nestlé, the world’s largest food and beverage company, leads baby food globally and ranks third in dairy, in which it is the number one player in powder milk and coffee whiteners. The company is driving growth through nutrition and reformulation, as can be seen in its sugar and fat reduction efforts with Cerelac and Ninho Adulto, and via the roll-out of its Nan Sinergity formula, which contains probiotics and six HMOs. Enhanced functionality is a primary focus, as part of its wider strategy to m

Value sales of plant-based dairy increased in Mexico in 2025. Soy drinks, once the leading category, was overtaken by other plant-based milk alternatives and continued to show a weak performance. While plant-based dairy continued to post strong value growth, the category has lost some of its previous momentum in retail volume growth. This slowdown is primarily driven by pricing pressures and shifts in consumer behaviour. Plant-based dairy products generally remain more expensive than traditional

Danone continues to be the leading company in dairy products and alternatives globally, with a particular focus on yoghurt and milk formula. Sales continued to grow for Danone in 2025, with share losses in recent years having been influenced by the company’s withdrawal from the Russian market as well as the divestment of its premium organic dairy business in the US. Danone continues to place an emphasis on high-protein products as well as those fortified with nutrients promoting good gut health.

Plant-based dairy in South Africa is projected to register fast retail volume and dynamic retail current value growth over 2025. This performance is driven by the rising consumer demand for milk substitutes. This category, which has developed into the biggest in plant-based dairy in the market, has benefited from increasing health consciousness, consumer dietary restrictions and ethical considerations, including concerns around lactose intolerance, animal welfare and environmental sustainability

Value sales continue to be low for plant-based dairy in Nigeria, and in 2025, though current value sales are expected to increase significantly, due to continuing inflation, both constant value and volume sales remain flat. This is spite of continuing population growth. Soy drinks continues to dominate value sales, with offerings being considerably cheaper than other plant-based milks. There is also increasing competition. Following the success of the Vitamilk brand over the review period, other

Plant based dairy in Morocco is set to see dynamic growth in current value terms in 2025, albeit from a low base. The category remains relatively undeveloped in the country, with offerings mainly limited to soy drinks and other plant-based milks. Soy-based drinks were the first to enter the Moroccan market, introduced by trailblazers such as Copralim with Sojasun and Food Group Trading with Bjorg soy drinks. However, these products have faced challenges in reaching a broad consumer base, due to

Plant-based dairy in Vietnam is projected to see its strongest retail current value sales growth performance of the review period over 2025, Indeed, it is following a strong decline in 2023 and marginal increase in 2024 with a fast rebound at the end of the review period. Dairy in Vietnam entered a new phase of growth during 2025, driven by a recovering economy and dynamic industry efforts. The country’s economic rebound has supported increased consumer spending and encouraged companies to inves

In Thailand, plant-based dairy has been growing at a steady pace, with other plant-based milk showing dynamic growth. This growth is driven by an increasing number of consumers seeking alternatives to cow's milk due to health reasons, concerns about animal welfare, environmental sustainability, and allergies or intolerances. The rising availability of plant-based options in supermarkets, restaurants, and online stores, as well as in cafés and restaurants, is reflective of this trend. Thai consum

Plant-based dairy saw minimal volume growth in 2025, but current value sales remain buoyant due to higher average unit prices and ongoing premiumisation. In response to Taiwanese consumers’ tendency to seek novelty, category participants have consistently introduced new and innovative products year-on-year, demonstrating fierce competition that extends beyond mere pricing. Rising inflation has also affected food prices, making price-sensitive shoppers more cautious and leading them to opt for mo

Sales of plant-based dairy have continued to see strong growth in 2025, influenced by developing health and wellness trends as well as the mainstream adoption of plant-based milk in foodservice channels. Soy drinks is the largest category within plant-based dairy in Singapore. It has been a popular alternative to dairy milk for decades, especially amongst those who are lactose intolerant or who follow a vegan lifestyle. Soy drinks are traditionally consumed in parts of Asia, including Singapore,

Retail current value sales of plant-based dairy in the Philippines are expected to rise at a strong rate in 2025; faster than the 2023 and 2024 increments. The growth in retail current value sales is being supported by inflationary pressure on prices, but also a sustained demand for soy drinks, the main category, and rising awareness of and interest in “other” plant-based milk. Moreover, plant-based dairy retains wide room for development and growth, with plant-based yoghurt and cheese remaining

Plant-based dairy is maintaining healthy value sales in Croatia in 2025, with volume also positive and stable, driven by the growing popularity of plant-based milk—particularly oat, almond, coconut, and rice milks—and a smaller but rising contribution from plant-based yoghurt — with the latter seeing the strongest value growth due to growing from a smaller base. These categories benefit from consumers’ increasing interest in products tied to health, sustainability, and animal welfare, as well as

Over 2025, plant-based dairy in Germany witnessed moderate growth in value terms. Plant-based milk remains the biggest category comprising almost 80% of all plant-based dairy by value. Plant-based milk has established itself as a staple for many German consumers who chose plant-based milk over cow’s milk, with oat milk remaining the number one choice for consumers. The main reason for its success are both environmental and health concerns where more consumers follow a flexitarian diet, including

Plant-based dairy in Hong Kong is seeing continued strong and solid growth in terms of value sales in 2025, with leading player Vitasoy playing a pivotal role in establishing plant-based dairy alternatives - particularly soy milk. Vitasoy is a long-established local brand in Hong Kong.

Retail value sales of plant-based dairy are expected to rise in current terms in 2025. The category is experiencing strong momentum, with plant-based milk increasingly viewed as a mainstream option rather than a niche alternative to cow’s milk. This shift is being driven by rising health awareness, dietary restrictions such as lactose intolerance, and sustainability concerns. Consumers now regularly choose oat, almond, and soy milk for their nutritional benefits and versatility, especially in be

Value sales of plant-based dairy increased in 2025, continuing a steady upward trajectory despite some deceleration in recent years. The adoption of plant-based lifestyles is becoming increasingly prevalent in New Zealand, with consumers reducing their dairy intake for a combination of health and environmental reasons.

Retail current value sales of plant-based dairy in Slovenia are projected to grow healthily over 2025. Growth is being driven by plant-based milk, which remains the largest category, supported by rising consumer interest in lactose-free, vegan and environmentally-friendly options.

Sales of plant-based dairy have declined in value and volume terms in 2025, continuing the pattern seen in 2024. This performance reflects several key challenges facing plant-based dairy. First, growing consumer concerns about the presence of sweeteners, stabilising agents, emulsifiers, and other additives has harmed the image of plant-based dairy, creating the perception that many plant-based dairy alternatives are ultra processed. As a result, health-conscious consumers are increasingly shifti

In keeping with its performance throughout the review period, plant-based dairy in North Macedonia is poised to register robust growth in retail volume and current value terms in 2025. This is partly because sales are still emerging from a relatively low base, but mainly explained by the fact that more people in the country are now adopting vegan and flexitarian diets for health reasons and due to concerns about environmental sustainability and animal welfare issues. Most visible among younger d

Plant-based dairy continues to gain momentum in Indonesia in 2025, supported by rising health awareness and improved product availability, with value sales rising rapidly. Urbanisation and the influence of social media play key roles in shaping consumer preferences, especially among affluent individuals who are increasingly mindful of saturated fat intake, weight control and cholesterol management. Many local consumers are also becoming more aware of lactose intolerance, prompting a shift toward

In 2025, plant-based dairy in Malaysia recorded a 4% decline in retail value sales, falling to MYR341 million. The primary driver behind this downturn was a change in consumer priorities, triggered by inflationary impacts on household budgets, thereby resulting in more discerning spending habits. Many local consumers became cautious with their expenditure, frequently choosing essential items over premium or niche products such as plant-based dairy. Soy drinks, in particular, encountered strong c

Plant-based dairy has seen moderate growth in current value terms in 2025, but this has been largely fuelled by further price increases with volume sales continuing to decline. Sales of plant-based dairy have struggled for volume gains over the last few years of the review period, which is in part linked to price increases. The average unit price of plant-based dairy products is higher than traditional dairy products and therefore with many households facing financial pressures this has negative

Plant-based milk is a relatively new category in Tunisia, with sales remaining negligible in 2024, despite signs of growing interest. Currently, all plant-based dairy products are imported and are only sold in modern grocery retailers or through e-commerce. The demand for plant-based milk is increasing due to the growing interest and awareness of veganism, lactose intolerance, and other health and environmental concerns. However, the high prices of these products remain a major obstacle for most