PROSPECTS AND OPPORTUNITIES
Ongoing demand for plant-based products is set to support steady growth
The forecast for plant-based dairy is positive, with continued value growth expected in New Zealand. Consumers have demonstrated strong interest in plant-based alternatives to dairy, and many are willing to pay a premium.
New product development is set to focus on enhancing the health benefits of plant-based dairy
A key reasons consumers switch to plant-based diets is for health and wellness purposes. Plant-based dairy products should be able to fulfil similar health claims to traditional dairy goods.
Innovation is set to drive growth in plant-based dairy across the forecast period
One of the factors that will ensure a positive performance for plant-based dairy is the continued investment in innovation and new product development. Plant-based milk has already become well established, with consumers now very familiar with alternatives such as soy milk, almond milk, and oat milk, all of which are widely used as common replacements for fresh milk in coffee, baking, and everyday consumption.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in New Zealand?
- Which are the leading brands in Plant-based Dairy in New Zealand?
- How are products distributed in Plant-based Dairy in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in New Zealand - Category analysis
KEY DATA FINDINGS
Plant-based dairy products maintain strong growth with consistent consumer demand
Top brands maintain the leading positions while private label gains ground
Supermarkets lead distribution as convenience retailers gain ground
Ongoing demand for plant-based products is set to support steady growth
New product development is set to focus on enhancing the health benefits of plant-based dairy
Innovation is set to drive growth in plant-based dairy across the forecast period
Dairy Products and Alternatives in New Zealand - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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