Since cow’s milk is readily available, accessible and affordable in India, it will remain the most important dairy category in the country in the forecast period. Cow’s milk also has an accepted taste, and therefore encouraging a switch to alternative options will take time.
As plant-based dairy is still in its nascent stage in India, there is significant growth potential in the coming years. Brands will therefore continuously look to develop new product portfolios with different flavours and packaging to appeal to Indian consumers and their needs.
Although the popularity of plant-based dairy products has been rising in India, and this is expected to continue moving forward, growth potential is limited by the fact that plant-based dairy products are significantly more expensive than their traditional dairy equivalents. Considering that India is an emerging country, with the majority of households belonging to the middle- and low-income groups, lack of affordability of such products may restrict the penetration of the category in the forecast period.
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Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsThis report originates from Passport, our Plant-based Dairy research and analysis database.
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