PROSPECTS AND OPPORTUNITIES
Demand for plant-based dairy will be driven by health and sustainability trends
Sales of plant-based dairy are expected to grow steadily over the forecast period. Swedish consumers are increasingly interested in improving their diets and overall wellbeing by incorporating plant-based dairy products, at least occasionally.
Ongoing innovation will see plant-based options expand across dairy categories
Plant-based products are expected to continue expanding across all dairy categories, providing vegan substitutes to meet diverse consumer preferences. For example, the new limited-edition Christmas offering, Oddlygood Dreamy Dessert Gingerbread, is a plant-based, palm oil-free, and gluten-free alternative to traditional dairy desserts.
Fortified and low-fat options are expected to gain traction over the forecast period
Functional and fortified plant-based dairy is a significant trend in Sweden, and is set to drive growth over the forecast period. Dairy giant Arla launched Arla Jörd plant-based dairy line in 2024, made using only Swedish oats.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Sweden?
- Which are the leading brands in Plant-based Dairy in Sweden?
- How are products distributed in Plant-based Dairy in Sweden?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Sweden - Category analysis
KEY DATA FINDINGS
Rising demand for plant-based dairy reflects health, environmental and lifestyle trends
Oatly AB leads plant-based dairy in Sweden amid growing competition
Supermarkets lead distribution of plant-based dairy, while warehouse clubs record growth
Demand for plant-based dairy will be driven by health and sustainability trends
Ongoing innovation will see plant-based options expand across dairy categories
Fortified and low-fat options are expected to gain traction over the forecast period
Dairy Products and Alternatives in Sweden - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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