In 2025, retail volume sales of mobile phones in Mexico increased by 1% to reach 32 million units. Smartphones continued to dominate, accounting for nearly 99% of sales, with retail volumes growing by 2% to 32 million units. This growth can be attributed to the multifaceted role that smartphones played in the lives of Mexicans, serving as essential tools for communication, work, education, gaming, and entertainment. Additionally, smartphones have emerged as crucial financial instruments, enablin

Volume sales of mobile phones are set to record a modest increase in 2025, driven entirely by the continued expansion of smartphone, while feature phones decline sharply. Polish consumers increasingly view smartphones as essential tools for communication, entertainment, and access to digital services.

Retail volume sales of mobile phones in Portugal increased in 2025, but the pace of growth slowed compared with the strong performance of the previous year. This reflects a combination of market maturity, a high penetration rate, and longer replacement cycles among certain consumer groups. Nonetheless, innovation – particularly the integration of artificial intelligence – remains a key driver of upgrades, boosting demand for the latest smartphones. AI-powered devices are appealing to consumers l

Volume sales of mobile phones are set to increase in 2025, although growth is modest due to heightened price sensitivity following the additional 1% VAT rise implemented during the year. Sales are strongest in smartphones, which remains the most dynamic category within mobile phones. Despite the difficult economic climate, the market was supported by high-profile premium launches, such as the Samsung S25 Ultra range in early 2025 and the Apple iPhone 16 range in late 2024, both of which attracte

Mobile phones is in an overall negative volume slump in Nigeria in 2025. However, this poor overall performance is attributed to the decline in interest in feature phones, with smartphones managing to achieve small positive volume growth. This is being largely driven by the availability of affordable entry-level and mid-range smartphones, which offer enhanced features, such as improved camera capabilities, which appeal to budget-conscious consumers. Additionally, the expansion of mobile phone fi

In 2025, retail volume sales of mobile phones in Italy grew by 2% to reach 18.4 million units. This marginal increase was driven primarily by the continued popularity of smartphones, while feature phones experienced a strong decline. Technology and communication devices have been particularly affected by tariff changes and the fear of further limitations imposed by Europe and the US on products from China. Despite these challenges, Chinese brands managed to maintain a competitive edge due to the

In 2025, retail volume sales of mobile phones in France rose by 3% to 13.9 million units. This moderate improvement followed a challenging 2024, which was marked by both volume and value declines despite a shift towards more premium models. The volume contraction in 2024 was largely attributed to a tough economic climate, extended replacement cycles, and the strong expansion of second-hand smartphone sales. However, the second-hand market, which had been maturing as rising new smartphone prices

Retail volume sales of mobile phones in Thailand fell by 0.4% in 2025, reaching 15 million units. This minor fall can partly be attributed to the strong decline for feature phones, primarily because contemporary consumers increasingly require more advanced capabilities from their mobile devices. The limited functionalities inherent in feature phones are no longer adequate to support the evolving demands of modern daily tasks, driving a significant shift towards more feature-rich alternatives. Ho

In 2025, retail volume sales of mobile phones in Chile grew by 3% to reach 6.3 million units. This growth was primarily driven by the continued popularity of smartphones, which saw significant enhancements in functionalities such as 5G connectivity, improved camera quality, and the use of innovative materials, including vegan options for smartphone casings and screens. These advancements resonated particularly well with environmentally-conscious consumers, boosting demand and contributing to the

In 2025, mobile phones in the UAE is rising in terms of volume sales, driven by greater stock availability, attractive pricing and marketing campaigns that encourage users to upgrade their devices.

Mobile phones in the Czech Republic is expected to see growth in 2025, primarily driven by increasing demand for smartphones. However, feature phones continue to decline, catering to a shrinking segment of consumers, especially as smartphones gain wider acceptance among various age groups, including older adults. Feature phones is further affected by a reduction in manufacturers, as most brands are shifting their focus to the more profitable smartphone segment.

Volume sales of mobile phones are in a slight slump in Hungary in 2025, attributed to the maturity of the category and the high level of market saturation. Added to which, there is a declining interest in feature phones, and the lower purchasing power of consumers means many people are postponing their purchases of smartphones, or simply purchasing a new smartphone when their old one no longer works, rather than upgrading to new models. Indeed, while feature phones shows the steepest decline, sm

2025 is seeing volume sales of mobile phones rise in Japan 2025, marking a turnaround from the previous three years, as smartphones recovers. Smartphones has experienced a rollercoaster ride over the past few years. High-end models performed well in 2024, with that set to persist in 2025 as demand for high-specification smartphones remains strong, signifying their status as essential items in daily life.

In 2025, mobile phones in South Korea experienced a slight decline in volume sales, reflecting the continued pressure on consumer demand across both feature phones and smartphones. The smartphone is the dominant choice of mobile phone, but the category is facing a contraction in volume sales driven by macroeconomic challenges and the evolving perceptions of value in smartphone ownership. Amid ongoing economic uncertainty, rising living costs, and stagnant wage growth, consumers have grown increa

In 2025, sales of mobile phones in Colombia are enjoying a revival following five consecutive years of decline. While many Colombian households continue to face economic challenges, aggressive promotional strategies have played a pivotal role in boosting sales. A notable trend is the increasing popularity of trade-ins, which allow users to exchange their old devices for a value determined by companies specialising in refurbishing phones. For instance, Refurby accepts both functional and non-func

Mobile phone volume sales in Argentina are set to record a double-digit increase in 2025, marking a strong rebound following a significant decline in previous years. This recovery is driven by a combination of factors, including rising disposable incomes, supported by GDP growth and a deceleration in inflation, greater access to financing options, and a low base of comparison from the prior year.

Retail volume sales of mobile phones fell by 5% in Vietnam in 2025, reaching 13 million units. This decline was mainly attributed to high market penetration, with a significant proportion of the consumer base already owning a mobile phone, and therefore demand was mainly limited to replacement purchases. Despite the launch of new smartphone models, these devices also failed to provide compelling reasons for consumers to upgrade, leading to a decline in demand. Economic uncertainty worsened the s

In 2025, retail volume sales of mobile phones in Spain grew by 3% to reach 9.2 million units, marking a revival from the consistent decline in volume that had been observed since 2020. This uptick was driven by two primary factors: the commencement of the replacement cycle following the surge in smartphone purchases during the pandemic and significant technological advancements. Spanish consumers continued to gravitate towards high-end smartphones, where the majority of growth was concentrated.

Volume sales of mobile phones in the Netherlands are projected to increase in 2025, with smartphones representing the most dynamic segment, while feature phones are expected to experience a double-digit decline in volume. The appeal of smartphones is shifting away from incremental improvements in speed or camera capabilities towards advanced AI features such as live transcription, call summarisation, on-device translation, AI-driven image and video editing tools, smarter battery optimisation, an

Retail volume sales of mobile phones are set to fall in Greece in 2025. The introduction of 5G gave a strong boost to volume sales of smartphones in 2024, which is expected to be followed by decline in 2025. Value continues to increase, however, due to consumers trading up to more premium models with more features. A combination of enhanced camera capabilities, faster processing speeds, and expanded connectivity options contributes to the heightened interest in smartphone upgrades. Smartphones h

Retail volume sales of mobile phones fell in 2025. This decline is attributable to a legislative change in the latter years of the review period governing Buy Now, Pay Later (BNPL) purchase agreements, which are widely used for purchasing mobile phones. The primary aim of this change is to enhance consumer protection by ensuring that BNPL credit agreements are transparent and that consumers are assessed for their ability to repay, thereby reducing the risk of financial hardship due to unmanageab

Volume sales of mobile phones have dropped in 2025. This decline in volume sales is tied to several factors. A major factor is that smartphones is a mature and saturated category with limited growth potential on a per capita basis. Smartphones models are also becoming increasingly robust and durable, resulting in a longer replacement cycle, which has been incrementally increasing year-on-year.

In 2025, retail volume sales of mobile phones in Singapore experienced a slight decline, decreasing by 1% to 2.7 million units. With feature phones no longer available, smartphones was the sole sales driver. The declining trend reflected a sales correction following a modest rebound in 2024, as many consumers had already upgraded their devices. The pace of replacement also slowed as consumers grew more cautious with their spending, influenced by global economic uncertainties.

Smartphones continues to see strong growth in retail volume terms 2025 as these products continue their upward trajectory to the detriment of feature phones. Smartphones are widely used by Moroccan youths and most young people are highly connected and spend a considerable amount of time on their devices either listening to music, using communication applications such as WhatsApp, or spending time on Facebook and Instagram. As a result, the market for smartphones remains very buoyant and offers a