PROSPECTS AND OPPORTUNITIES
5G technology to drive growth in smartphones amidst economic headwinds
Despite economic challenges, 5G smartphones are emerging as a bright spot in mobile phones in Brazil, with this expected to become even more evident in the forecast period. The rollout of 5G infrastructure has sparked a wave of consumer interest, with many people looking to upgrade to devices that can take full advantage of the new technology.
New generation of consumers demands sustainable mobile phone solutions
Sustainability has become an important factor for a growing number of Brazilian consumers, particularly younger generations, who tend to be more environmentally conscious. These consumers are not only concerned about the functionality and performance of their smartphones, but also about the environmental impact of the devices they purchase.
New players and market movements show opportunities on the horizon
The competitive landscape for mobile phones in Brazil is set to intensify in the coming years, with Chinese brands continuing to grow their presence. Xiaomi, which experienced significant gains at the end of the review period, is expected to challenge Samsung and Motorola even further, leveraging its competitive pricing and tech innovations.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Brazil - Category analysis
KEY DATA FINDINGS
Mobile phones declines in 2023 amidst economic pressures and shifting consumer preferences, but returns to growth in 2024
Consumers opt for affordable options and devices with a longer lifespan
Local dynamics in the competitive landscape
5G technology to drive growth in smartphones amidst economic headwinds
New generation of consumers demands sustainable mobile phone solutions
New players and market movements show opportunities on the horizon
Consumer Electronics in Brazil - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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