PROSPECTS AND OPPORTUNITIES
Sales of smartphones set to continue growing throughout the forecast period
Feature phones are expected to be gradually phased out of the market in favour of smartphones. As a result, sales of smartphones are expected to continue generating healthy growth over the forecast period in retail volume terms.
AI set to become the defining feature
AI features will increasingly be added into smartphones by all players as most see this as the way to stay ahead of their competitors and to make an impact with consumers. Most of the AI features on less expensive smartphones is expected to focus on ways to improve photographs by enhancing the visibility and luminosity of the subject matter as well as enabling consumers to upload and share content much more quickly.
Manufacturers will look to differentiate their smartphones to gain share
Innovations such as slim variants may become more commonplace on the market over the forecast period. However, it is likely that other manufacturers will wait to see how successful Samsung’s S25 Slim version will be in Morocco before venturing into this area.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Morocco - Category analysis
KEY DATA FINDINGS
Smartphones continue to display robust growth as Morocco’s youths drive demand
Samsung retains a strong lead but faces mounting competition
Appliance and electronics specialists dominate thanks to wide reach
Sales of smartphones set to continue growing throughout the forecast period
AI set to become the defining feature
Manufacturers will look to differentiate their smartphones to gain share
Consumer Electronics in Morocco - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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