Feature phones are expected to be gradually phased out of the market in favour of smartphones. As a result, sales of smartphones are expected to continue generating healthy growth over the forecast period in retail volume terms.
AI features will increasingly be added into smartphones by all players as most see this as the way to stay ahead of their competitors and to make an impact with consumers. Most of the AI features on less expensive smartphones is expected to focus on ways to improve photographs by enhancing the visibility and luminosity of the subject matter as well as enabling consumers to upload and share content much more quickly.
Innovations such as slim variants may become more commonplace on the market over the forecast period. However, it is likely that other manufacturers will wait to see how successful Samsung’s S25 Slim version will be in Morocco before venturing into this area.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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