PROSPECTS AND OPPORTUNITIES
Smartphone replacement is set to support growth while refurbished models become a threat
Volume sales of mobile phones are expected to rise over the forecast period, driven by continued demand for smartphones. Many devices purchased during the 5G transition (2020–2022) are now nearing the end of their effective lifespan, prompting a new replacement cycle—particularly in the €500+ segment, where recent improvements in performance, camera systems, and long-term software support offer compelling upgrade incentives.
Foldables and on-device AI are expected to influence smartphones over the forecast period
All three major smartphone manufacturers, Apple, Samsung, and Google are investing heavily in on-device AI capabilities to reduce reliance on the cloud and enhance user privacy, performance, and responsiveness. Simultaneously, the traditional smartphone form factor is being challenged, with all three players exploring new hardware formats.
AI-native smartphones will be the focus of innovation in mobile phones
The next generation of smartphones is set to become AI-native, with manufacturers launching models that integrate local large language models (LLMs) capable of performing advanced tasks directly on-device. These capabilities include real-time multilingual translation and transcription, summarisation of calls, emails, and meetings, and increasingly personalised digital assistant functionalities.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in the Netherlands - Category analysis
KEY DATA FINDINGS
Smartphone sales drive growth in mobile phones while feature phones record a decline
Apple Computer Benelux BV continues to lead while Samsung Electronics Nederland BV drives dynamic growth in 2025
Retail e-commerce leads mobile phone sales while experiential stores enhance customer engagement
Smartphone replacement is set to support growth while refurbished models become a threat
Foldables and on-device AI are expected to influence smartphones over the forecast period
AI-native smartphones will be the focus of innovation in mobile phones
Consumer Electronics in the Netherlands - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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