Volume sales of mobile phones are expected to rise over the forecast period, driven by continued demand for smartphones. Many devices purchased during the 5G transition (2020–2022) are now nearing the end of their effective lifespan, prompting a new replacement cycle—particularly in the €500+ segment, where recent improvements in performance, camera systems, and long-term software support offer compelling upgrade incentives.
All three major smartphone manufacturers, Apple, Samsung, and Google are investing heavily in on-device AI capabilities to reduce reliance on the cloud and enhance user privacy, performance, and responsiveness. Simultaneously, the traditional smartphone form factor is being challenged, with all three players exploring new hardware formats.
The next generation of smartphones is set to become AI-native, with manufacturers launching models that integrate local large language models (LLMs) capable of performing advanced tasks directly on-device. These capabilities include real-time multilingual translation and transcription, summarisation of calls, emails, and meetings, and increasingly personalised digital assistant functionalities.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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