PROSPECTS AND OPPORTUNITIES
Consumers will remain focused on value for money
Mobile phone sales are set to rise rapidly over the forecast period. Ukrainian consumers are pursuing value, gravitating towards smartphones under USD200 that balance affordability and functionality in the face of inflation and currency volatility.
Previously premium features increasingly available in economy segment
Large 90–120 Hz displays, once a flagship staple, now appear in phones priced below USD250. Battery capacities of 5 000 mAh and above, coupled with 33–67 W fast charging, also become standard in mid- and entry-level devices, enhancing gaming, streaming and remote communication - activities now central to Ukrainian digital life.
Practical, purpose-driven and highly consumer-responsive innovation
Manufacturers are likely to focus on bringing flagship-level features to sub-USD300 smartphones while addressing emerging lifestyle needs such as durability, content creation and sustainability. Broader adoption of AMOLED screens, 108 MP cameras, advanced night photography and 67 W+ charging is anticipated, led by Xiaomi, Realme and Samsung’s A-series.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Ukraine?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Ukraine - Category analysis
KEY DATA FINDINGS
2025 sees surge in demand for budget and second-hand smartphones
Apple leads overall, with Samsung and Xiaomi remaining key players in specific segments
E-commerce sees further expansion
Consumers will remain focused on value for money
Previously premium features increasingly available in economy segment
Practical, purpose-driven and highly consumer-responsive innovation
Consumer Electronics in Ukraine - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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