PROSPECTS AND OPPORTUNITIES
Limited growth due to maturity and changing priorities
Retail volume sales of mobile phones in Thailand are forecast to grow at a CAGR of 1% over the forecast period, reaching approximately 16 million units in 2030, driven mainly by smartphones. This moderate growth is mainly attributed to already high saturation, with a large proportion of households already owning smartphones, although there is still some room for growth.
Technology and distribution set to see continued development
Over the forecast period, mobile phones in Thailand is set to see significant digital and technological advancements. Key among these will be the integration of more powerful and efficient processors, driven by AI, enhancing device performance and user experience.
Consumer demand for more convenient and sleek solutions will drive developments in formats, cameras, and batteries
Within smartphones in Thailand, the forecast period is expected to see a notable increase in the adoption of more affordable foldable devices and the potential for rollable devices. This trend will be driven by advancements in manufacturing processes and materials, reducing the cost barriers associated with these innovative technologies.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Thailand - Category analysis
KEY DATA FINDINGS
Stability for smartphones despite challenges, due to increasing affordability and technological improvements
Transsion Holdings maintains its dynamic growth trend, but Thai Samsung Electronics maintains its lead
Broad product selection and exclusive online availability boost sales via retail e-commerce
Limited growth due to maturity and changing priorities
Technology and distribution set to see continued development
Consumer demand for more convenient and sleek solutions will drive developments in formats, cameras, and batteries
Consumer Electronics in Thailand - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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