PROSPECTS AND OPPORTUNITIES
Mobile phones face multiple challenges in the years ahead
Lengthening product lifecycles and growing second-hand sales pose challenges for volume growth rates of mobile phones over the forecast period. Added to these challenges is the ban on smartphones in schools, as well as a further governmental recommendation that children under the age of 13 should not own a smartphone.
Advancements in AI may encourage consumers to upgrade more regularly
Technological advancements in mobile phones are most pronounced in relation to the integration of AI. Artificial intelligence is increasingly integrated into everyday smartphone functionality, supporting features such as voice-to-text input, real-time translation, photo enhancement, and predictive user interfaces that suggest relevant apps or automate user routines.
Second-hand sales predicted to increase in the coming years
The demand for refurbished/second-hand smartphones is projected to grow further over the forecast period, resulting in a decline in total smartphone volume sales. Indeed, the company Swappie, which specialises in the sale of second-hand and refurbished smartphones, hopes that 50% of smartphone purchases in Denmark by 2029 will be second-hand/refurbished models.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Denmark - Category analysis
KEY DATA FINDINGS
Volume declines for mobile phones in 2025 due to legislative change
Apple maintains its lead, but Xiaomi sees notable dynamic growth
E-commerce leads distribution of smartphones in 2025
Mobile phones face multiple challenges in the years ahead
Advancements in AI may encourage consumers to upgrade more regularly
Second-hand sales predicted to increase in the coming years
Consumer Electronics in Denmark - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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