PROSPECTS AND OPPORTUNITIES
Samsung and Apple’s competitive rivalry expected to intensify
Mobile phones in South Korea is projected to experience a gradual decline in volume sales over the forecast period. This overall contraction will be largely driven by the continued rapid decline in the feature phone segment, which is forecasted to decline sharply, reflecting the ongoing consumer migration toward more advanced devices.
AI-Driven smartphones to reshape user experience and stimulate upgrade demand
Over the next five years, smartphones are expected to evolve into intelligent companions, with artificial intelligence becoming the core driver of innovation and differentiation. Manufacturers are increasingly integrating generative AI and personalised assistants directly into device operating systems, shifting the competitive landscape away from hardware specs and toward adaptive, context-aware software experiences.
Foldable and slim smartphones continue to develop
Smartphones is expected to witness significant innovation in form, with foldable and ultra-slim smartphones taking centre stage in the premium segment. Samsung, a global leader in foldable devices, continues to set the pace with its Galaxy Z Fold and Z Flip series.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in South Korea - Category analysis
KEY DATA FINDINGS
Structural decline in mobile phone market
Growing popularity of unlocked phones and budget carriers
Samsung introduces subscription-based trade-in model to shorten upgrade cycles
Samsung and Apple’s competitive rivalry expected to intensify
AI-Driven smartphones to reshape user experience and stimulate upgrade demand
Foldable and slim smartphones continue to develop
Consumer Electronics in South Korea - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!