Mobile phones in South Korea is projected to experience a gradual decline in volume sales over the forecast period. This overall contraction will be largely driven by the continued rapid decline in the feature phone segment, which is forecasted to decline sharply, reflecting the ongoing consumer migration toward more advanced devices.
Over the next five years, smartphones are expected to evolve into intelligent companions, with artificial intelligence becoming the core driver of innovation and differentiation. Manufacturers are increasingly integrating generative AI and personalised assistants directly into device operating systems, shifting the competitive landscape away from hardware specs and toward adaptive, context-aware software experiences.
Smartphones is expected to witness significant innovation in form, with foldable and ultra-slim smartphones taking centre stage in the premium segment. Samsung, a global leader in foldable devices, continues to set the pace with its Galaxy Z Fold and Z Flip series.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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