PROSPECTS AND OPPORTUNITIES
Ongoing smartphone will be driven by such devices’ multi-purpose capacity
Smartphones will see ongoing positive volume sales over the forecast period, whereas feature phones will continue to decline as they become increasingly out-dated and obsolete, due to the multi-purpose uses of smartphones. Many Nigerian consumers use smartphones for daily work, such as business advertisements and communication via Instagram, Facebook, and WhatsApp.
Entry-level and mid-range phone models will continue to lead growth
Mobile phones manufacturers are targeting consumers who seek budget friendly and quality smartphones. This has led to the innovations in the entry level and mid-range phones, and this is expected to continue to boost sales of smartphones over the forecast period.
Government policy on digital inclusion and innovation among manufacturers will support sales
Government policy on the digital economy is playing a pivotal role in expanding smartphone access and promoting digital inclusion across the country. As smartphones become increasingly viewed as essential tools rather than luxury items, consumer demand continues to rise.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Nigeria - Category analysis
KEY DATA FINDINGS
Smartphones see growth driven by entry level and mid-range models
Transsion Holdings maintains lead in mobile phones and consumer electronics overall
Financing schemes help electronics and appliance specialists maintain distribution lead
Ongoing smartphone will be driven by such devices’ multi-purpose capacity
Entry-level and mid-range phone models will continue to lead growth
Government policy on digital inclusion and innovation among manufacturers will support sales
Consumer Electronics in Nigeria - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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