PROSPECTS AND OPPORTUNITIES
Flat-positive volume sales expected, suppressed by the popularity of refurbished smartphones and declining interest in feature phones
Sales of mobile phones will return to rather flat albeit positive volume growth over the forecast period. Supporting factors to this include recovering consumer spending power, as inflationary pressures ease and the overall economic outlook in the country improves.
Innovations will focus on enhancing convenience for consumers
Innovations in mobile phones will focus on enhancing convenience for consumers. For example, strong nano-tech batteries, which will allow to fully charge smartphones in less than a minute, might be introduced.
Samsung and Apple prepare to replace physical SIM cards with a digital version
Strong innovative leaders, such as Samsung and Apple, are preparing to replace SIM cards in smartphones with a digital version, not needing the physical presence of these cards in the devices. This will allow consumers to switch between network providers without needing a new SIM card.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Hungary - Category analysis
KEY DATA FINDINGS
Sluggish sales due to market saturation and the rise of refurbished models
Samsung maintains strong lead thanks to ongoing innovation and strong brand trust
Retail e-commerce takes over from appliances and electronics specialist to become the leading distribution channel
Flat-positive volume sales expected, suppressed by the popularity of refurbished smartphones and declining interest in feature phones
Innovations will focus on enhancing convenience for consumers
Samsung and Apple prepare to replace physical SIM cards with a digital version
Consumer Electronics in Hungary - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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