PROSPECTS AND OPPORTUNITIES
Positive performance expected
Sales of mobile phones are expected to rise over the forecast period overall. Demand for refurbished models will continue to expand, driven by both financial and sustainability considerations.
Innovation will drive sales
Despite economic headwinds, Romanian consumers are becoming more knowledgeable about product specifications and are actively seeking out the latest innovations. Price will remain important, but purchasing decisions will increasingly take into account features such as advanced camera systems, longer battery life, extended software update support, improved user interfaces, AI-driven personalisation, and ultra-fast charging.
More smartphones equipped with AI features
Following several years of incremental upgrades, the market is poised for a stronger wave of innovation. Foldable devices will remain a niche due to their high price points but will continue to attract attention from tech-enthusiast consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Romania - Category analysis
KEY DATA FINDINGS
Timid growth amid economic uncertainty
Benefiting from a strong brand image, Samsung maintains its dominance
Internet retailing continues to expand
Positive performance expected
Innovation will drive sales
More smartphones equipped with AI features
Consumer Electronics in Romania - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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