PROSPECTS AND OPPORTUNITIES
Growth is set to be driven by innovation, affordability, and infrastructure expansion
Sales of mobile phones are anticipated to increase during the forecast period, primarily driven by smartphones. The growth in smartphone sales will largely result from enhanced innovations among brands, particularly in areas like AI capabilities and advanced technology.
FoneYam and innovative financing models are set to drive smartphone accessibility
An innovation set to drive future growth in smartphones is Pepkor’s FoneYam smartphone rental program. This program offers consumers the ability to rent smartphones on flexible, low-cost terms.
Foldables, AI, and ecosystem integration is expected to drive premium smartphone innovation
Throughout the forecast period, product development will be a major driver of growth for smartphones in South Africa, especially in the premium and niche segments. Samsung is expected to strengthen its lead in the foldable category with the launch of the Galaxy Z Flip 7 and Galaxy Z Fold 7.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in South Africa - Category analysis
KEY DATA FINDINGS
Smartphones record positive growth following two consecutive years of decline
Established players continue to face strong competition from Asian brands
Appliance and electronics specialists remain popular, while retail e-commerce grows
Growth is set to be driven by innovation, affordability, and infrastructure expansion
FoneYam and innovative financing models are set to drive smartphone accessibility
Foldables, AI, and ecosystem integration is expected to drive premium smartphone innovation
Consumer Electronics in South Africa - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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