Retail volume sales of mobile phones are expected to be challenged by the growth and development of second-hand sales, which is linked to a broader industry movement towards repair and resale. The number of second-hand sales has risen sharply and it is expected to continue growing over the forecast period, fuelled by the repair and resale push and rising household awareness around issues of sustainability.
Digital and technological advancements are likely to focus largely on the integration of AI, with this already being noticeable in the new models that have been launched in 2024/2025. For example, AI is currently used by smartphones for voice typing, translation, and photo enhancement, in addition to predictive user interfaces such as app suggestions and routines.
To grow volumes sales beyond current levels, manufacturers will need to demonstrate clear advancements in terms of innovation to motivate consumers into justifying upgrading their existing smartphones. The continued development of fold smartphones and the launch of AI-enabled smartphones is likely to offer avenues through which this may be achieved.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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