PROSPECTS AND OPPORTUNITIES
Second-hand sales present a significant threat to the growth of mobile phones
Retail volume sales of mobile phones are expected to be challenged by the growth and development of second-hand sales, which is linked to a broader industry movement towards repair and resale. The number of second-hand sales has risen sharply and it is expected to continue growing over the forecast period, fuelled by the repair and resale push and rising household awareness around issues of sustainability.
AI set to be the big talking point in smartphones
Digital and technological advancements are likely to focus largely on the integration of AI, with this already being noticeable in the new models that have been launched in 2024/2025. For example, AI is currently used by smartphones for voice typing, translation, and photo enhancement, in addition to predictive user interfaces such as app suggestions and routines.
AI-enabled and sustainable smartphones represent the future of the market
To grow volumes sales beyond current levels, manufacturers will need to demonstrate clear advancements in terms of innovation to motivate consumers into justifying upgrading their existing smartphones. The continued development of fold smartphones and the launch of AI-enabled smartphones is likely to offer avenues through which this may be achieved.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Norway - Category analysis
KEY DATA FINDINGS
Sales of smartphones decline due to economic pressures
Samsung retains the lead through ongoing investment in innovation
Distribution remains focused on e-commerce
Second-hand sales present a significant threat to the growth of mobile phones
AI set to be the big talking point in smartphones
AI-enabled and sustainable smartphones represent the future of the market
Consumer Electronics in Norway - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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