PROSPECTS AND OPPORTUNITIES
Smartphones will continue to achieve marginally-positive volume growth
Mobile phones will maintain marginally-positive volume growth over the forecast period, driven by ongoing baseline demand for smartphones. However, growth prospects will continue to be tempered by the high penetration of smartphones already in the country.
Rollout and mainstream adoption of 5G to influence more 5G-enabled smartphones
Over the forecast period, digital and technological developments in Turkey’s smartphones landscape are expected to be shaped by the rollout and mainstream adoption of 5G. As network infrastructure improves across urban areas, a wider range of 5G-enabled smartphones will become accessible, supporting faster data transfer and lower latency.
AI to play an increasingly role on enhancing functionality of smartphones
Artificial Intelligence (AI) is also anticipated to play a central role in enhancing functionality in smartphones, particularly in camera systems, voice assistants, and personalised app ecosystems. Improved on-device AI processing will enable real-time image enhancement, predictive text, and smarter energy management.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Turkey - Category analysis
KEY DATA FINDINGS
Baseline demand for smartphones supports marginal growth in a saturated market
Apple and Samsung maintain their top places, while small brands see growth
Appliances and electronics specialists maintain lead, although e-commerce is increasingly competitive
Smartphones will continue to achieve marginally-positive volume growth
Rollout and mainstream adoption of 5G to influence more 5G-enabled smartphones
AI to play an increasingly role on enhancing functionality of smartphones
Consumer Electronics in Turkey - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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