PROSPECTS AND OPPORTUNITIES
End of an era: Japan phases out 3G and eyes future innovations
Sales of mobile phones will slow down significantly over the forecast period but are anticipated to remain positive with growth being only slight.
AI as the new core feature in smartphones
In recent years, both Android and iOS platforms have increasingly integrated AI as a core component of their new features. While AI has been utilised in smartphones for tasks like removing unwanted objects from photos, the scope and complexity of AI applications have expanded significantly over the last couple of years.
FCNT's revival under Lenovo Group
FCNT, facing a challenging business landscape and an uncertain future, filed for bankruptcy in May 2023. However, the company found a new beginning when it joined the Lenovo Group in October 2023.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Japan - Category analysis
KEY DATA FINDINGS
Smartphone sales in recovery in Japan in 2025
Xiaomi's Rise in the Japanese Smartphone Market
Japan home to a thriving second-hand smartphone market
End of an era: Japan phases out 3G and eyes future innovations
AI as the new core feature in smartphones
FCNT's revival under Lenovo Group
Consumer Electronics in Japan - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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