PROSPECTS AND OPPORTUNITIES
Continued growth anticipated due to subsidies and technological advancements
Retail volume sales of mobile phones in China are forecast to grow at a CAGR of 2% over the forecast period, reaching 314 million units. This growth can be attributed to several key factors, notably policy-driven demand and technological innovation.
AI capabilities will serve as a primary motivator for consumers to upgrade their smartphones
AI capabilities are expected to increasingly become the primary driver for consumers to upgrade their smartphones in China. At the end of the review period, both domestic and international smartphone manufacturers launched new models, enhancing the hardware and software.
Accelerated integration of smart ecosystems expected
The convergence of smart ecosystems within smartphones is rapidly advancing in China, as leading brands increasingly focus on creating interconnected environments centred on mobile devices. This strategy enhances the user experience by seamlessly integrating a variety of devices, including smart home products, wearables, laptops, and tablets, thereby fostering stronger brand loyalty.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in China?
- Which are the leading brands in China?
- How are products distributed in China?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in China - Category analysis
KEY DATA FINDINGS
Growth for smartphones as consumers switch from feature phones and upgrade within the category
Huawei regains its lead with launch of HarmonyOS NEXT and strength in foldables
Increasing dominance of retail e-commerce as players adjust their processes
Continued growth anticipated due to subsidies and technological advancements
AI capabilities will serve as a primary motivator for consumers to upgrade their smartphones
Accelerated integration of smart ecosystems expected
Consumer Electronics in China - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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