PROSPECTS AND OPPORTUNITIES
Despite ongoing struggles in the early forecast period, a strong rebound is subsequently anticipated
Retail volume sales of mobile phones in Vietnam are forecast to increase at a CAGR of 3% over the forecast period, reaching 15 million units. However, demand is expected to decline in 2026, due to persistent economic uncertainty, which is likely to shift consumer priorities towards essential and everyday products.
Ongoing innovation likely to contribute to growth
Smartphone brands in Vietnam continue rolling out new product lines with a strong emphasis on camera innovations, particularly AI-powered features such as automatic photo adjustments, scene recognition, and real-time enhancements. Xiaomi has been at the forefront of integrating professional-grade camera capabilities into smartphones.
Growth potential for child-friendly devices with a long battery life and attractive aesthetic
While overall smartphones in Vietnam recently experienced a decline, brands are adapting their strategies by accelerating innovation in flagship models and exploring new niche areas. One such direction is the development of smartphones specifically tailored for children.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Vietnam - Category analysis
KEY DATA FINDINGS
High penetration and a lack of upgrading prevent growth
Samsung extends its lead, but Apple sees the strongest increase due to localisation
Dynamic growth for retail e-commerce due to promotions, reliable delivery, and exclusive colours
Despite ongoing struggles in the early forecast period, a strong rebound is subsequently anticipated
Ongoing innovation likely to contribute to growth
Growth potential for child-friendly devices with a long battery life and attractive aesthetic
Consumer Electronics in Vietnam - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!