Retail volume sales of mobile phones in Vietnam are forecast to increase at a CAGR of 3% over the forecast period, reaching 15 million units. However, demand is expected to decline in 2026, due to persistent economic uncertainty, which is likely to shift consumer priorities towards essential and everyday products.
Smartphone brands in Vietnam continue rolling out new product lines with a strong emphasis on camera innovations, particularly AI-powered features such as automatic photo adjustments, scene recognition, and real-time enhancements. Xiaomi has been at the forefront of integrating professional-grade camera capabilities into smartphones.
While overall smartphones in Vietnam recently experienced a decline, brands are adapting their strategies by accelerating innovation in flagship models and exploring new niche areas. One such direction is the development of smartphones specifically tailored for children.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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