PROSPECTS AND OPPORTUNITIES
Mid-range smartphones will drive growth amid economic uncertainty
Sales of mobile phones in Malaysia are expected to rise gradually over the forecast period, supported by strong demand for mid-range smartphones. In an environment shaped by economic uncertainty and cautious consumer spending, Malaysians are increasingly opting for devices that offer reliable performance and modern features at accessible price points.
Influencer marketing and cloud gaming inform how consumers interact with devices
The growth of smartphones in Malaysia is supported by the rise of influencer-based marketing and the expanding popularity of cloud gaming. Influencers, key opinion leaders (KOLs), and content creators rely heavily on smartphones to engage with their audiences, making high-quality video and image capabilities essential for their work.
High profile launches will continue to drive category growth in the years ahead
Smartphones in Malaysia continued to benefit from a wave of high-profile launches in 2025, with global brands introducing advanced models that blend cutting-edge technology, AI integration, and sleek design.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Malaysia - Category analysis
KEY DATA FINDINGS
Affordable mid-range smartphones make gains amid global uncertainties
Samsung leads with Xiaomi following closely behind
Appliances and electronics specialists lead sales, but e-commerce enjoys rapid growth
Mid-range smartphones will drive growth amid economic uncertainty
Influencer marketing and cloud gaming inform how consumers interact with devices
High profile launches will continue to drive category growth in the years ahead
Consumer Electronics in Malaysia - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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