PROSPECTS AND OPPORTUNITIES
Influencers and digital content creators to aid category profile and growth
Mobile phones is expected to continue to rebound with moderate retail volume growth and strong increases in retail value (constant 2024 prices) sales through the forecast period. However, this is solely due to smartphones, with feature phones continuing on a sharp downward trajectory.
E-commerce sales on the rise while Telcos emerge
As in other categories of consumer electronics, the online buying trend continues to grow in mobile phones. While local consumers have resumed shopping in physical stores in the post-COVID-19 period, items like smartphones remain popular online purchases.
Refurbished/used products to dampen new sales
New sales are under pressure as refurbished units grow in popularity among local consumers, as they look to save costs on consumer electronics, including smartphones. Used smartphones offer the benefits of affordability and reduced waste.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Malaysia - Category analysis
KEY DATA FINDINGS
Rahmah 5G package roll-outs provide a welcome push for smartphones
Samsung and Honor are big winners through the national 5G programme
Transsion creates a buzz with affordable smartphones
Influencers and digital content creators to aid category profile and growth
E-commerce sales on the rise while Telcos emerge
Refurbished/used products to dampen new sales
Consumer Electronics in Malaysia - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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