PROSPECTS AND OPPORTUNITIES
Slowed growth forecast for mobile phones
Volume sales of mobile phones will slow over the forecast period, while remaining robust thanks to demand for mid-range smartphones. Most UAE consumers already own a smartphone, so future growth will depend on premium innovations, affordable upgrade cycles and brand switching driven by promotions or trade-ins.
Rising popularity for foldable phones, and expanding 5G rollout
New smartphones are offering better AI photography and battery efficiency, and faster processors - even in lower price tiers. Foldables are gaining traction, and models from Samsung, Huawei and Motorola are now reaching more mid-income buyers with simplified designs and reduced prices.
Eco-friendliness comes into sharper focus
We expect to see new phones with built-in AI assistants, satellite connectivity for emergency use, and more eco-friendly materials. Modular phones, under-display cameras, and reverse wireless charging are some features likely to gain traction, especially in premium ranges.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Robust rises in mobile phones in 2025
Xiaomi records most rapid growth as Samsung holds on to number one spot
E-commerce expands but offline specialists still hold greatest distribution share in 2025
Slowed growth forecast for mobile phones
Rising popularity for foldable phones, and expanding 5G rollout
Eco-friendliness comes into sharper focus
Consumer Electronics in the United Arab Emirates - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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