PROSPECTS AND OPPORTUNITIES
High retail prices and second-hand growth is set to negatively impact mobile phone sales
Sales of mobile phones in Sweden are expected to continue declining over the forecast period.
AI integration is expected to drive future innovation and premium positioning in smartphones
Across the forecast period, digital and technological advancements in mobile phones will increasingly focus on the integration of artificial intelligence. Current applications already include voice typing, real-time translation, photo enhancement, and predictive user interfaces that provide app suggestions and automated routines.
A focus on versatility and multi-functionality could support sales of smartphones
Weak household sentiment and more deliberate spending patterns present an opportunity for manufacturers to emphasise the versatility and multi-functional capabilities of smartphones. In this context, smartphones can be perceived as delivering value for money, offering an affordable appliance through their wide range of integrated functions.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Sweden?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Sweden - Category analysis
KEY DATA FINDINGS
Volume growth is tempered by the expansion of the second-hand market
Samsung Electronics Nordic AB leads while OnePlus drives growth through local partnerships
Omnichannel strategies support retail e-commerce leadership in mobile phones
High retail prices and second-hand growth is set to negatively impact mobile phone sales
AI integration is expected to drive future innovation and premium positioning in smartphones
A focus on versatility and multi-functionality could support sales of smartphones
Consumer Electronics in Sweden - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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