PROSPECTS AND OPPORTUNITIES
Preference for smartphone models in the mid to high price range will drive growth
Retail volume sales of mobile phones in Mexico are forecast to rise at a CAGR of 1% over the forecast period, reaching 34 million units. The trend observed at the end of the review period, marked by a decline in sales of feature phones and an increase in sales of smartphones, is set to continue.
Competition from the refurbished market, which is on the rise
In the future, the market for refurbished mobile phones in Mexico is expected to continue to expand, driven by a combination of economic, technological, and environmental factors. Sales of refurbished devices have already shown significant growth, reflecting a broader global trend where consumers increasingly seek affordable alternatives without compromising on quality.
Proactive AI and mobile security to safeguard consumer data
In Mexico’s evolving digital landscape, mobile security is set to shift from reactive to proactive measures, driven by the integration of artificial intelligence (AI). As mobile devices are increasingly used for everyday activities, safeguarding personal data, applications, and devices has become paramount.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Mexico - Category analysis
KEY DATA FINDINGS
High penetration of smartphones as they are integrated into many aspects of daily life
Continued decrease for feature phones due to migration to smartphones
Growing 5G adoption and network expansion
Preference for smartphone models in the mid to high price range will drive growth
Competition from the refurbished market, which is on the rise
Proactive AI and mobile security to safeguard consumer data
Consumer Electronics in Mexico - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!