PROSPECTS AND OPPORTUNITIES
Foldable format set to become mainstream in India in the years ahead
Samsung and its competitors are working to make foldable technology accessible beyond just the top-tier luxury segment. OnePlus has introduced the Open as its flagship foldable device in India, offering a wealth of features at a price point notably lower than the Samsung Galaxy Z Fold 5, directly challenging the latter.
Ecosystem integration and cross-device synergy will continue apace
Mobile phone brands are no longer content with just selling individual smartphones; instead, they are adopting wide-ranging ecosystem approaches, spurred on by Apple’s achievements in this area. Competitors are working to replicate this by enhancing cross-device functionality.
Tier-2 and Tier-3 city-centric product strategies may allow players to gain share
The emphasis is moving away from targeting consumers in metropolitan centres towards smaller urban areas in India, where considerable untapped potential still exists. In January 2024, Xiaomi launched the Redmi Note 13 5G series, achieving an impressive sales milestone of almost INR 10,500 million within just two days, highlighting the effectiveness of products developed with local preferences in mind.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in India?
- Which are the leading brands in India?
- How are products distributed in India?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in India - Category analysis
KEY DATA FINDINGS
AI integration race visible across all smartphone price segments in 2025
Legacy brands see a revival thanks to aesthetically appealing and uncluttered formats
Mobile brands shift from online-only to multi-channel approach to boost sales
Foldable format set to become mainstream in India in the years ahead
Ecosystem integration and cross-device synergy will continue apace
Tier-2 and Tier-3 city-centric product strategies may allow players to gain share
Consumer Electronics in India - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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