PROSPECTS AND OPPORTUNITIES
Steady growth expected for smartphones
Mobile phones in India is expected to see little movement in retail volume terms in the forecast period. However, smartphones is expected to witness steady growth, due to factors such as rising disposable incomes, advances in the telecommunications infrastructure and 5G networks, the availability of EMI (easy monthly instalment) schemes, and the increasing consumer preference for innovative products.
Local manufacturing of smartphones will continue to rise
The introduction of the Production Linked Incentive (PLI) Scheme by the Indian government has been a game-changer in terms of shifting the manufacturing of electronics, especially smartphones, from manufacturing hubs such as China to India. These schemes and incentives, along with exemptions in customs duties, have been strong encouragement for both local and foreign companies to set up production facilities in India.
Foldable phones likely to become more mainstream
Foldable phones are expected to become more mainstream in India, as consumers are increasingly opting for smartphones with larger screens and more premium features. The flexible screen design enhances the viewing experience for consumers, while the separate panels allow for seamless multitasking across various applications.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in India?
- Which are the leading brands in India?
- How are products distributed in India?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in India - Category analysis
KEY DATA FINDINGS
Mobile phones witnesses growth after two years of consecutive volume decline
An increasing number of brands launch 5G-enabled smartphones
Retail e-commerce gains share of distribution
Steady growth expected for smartphones
Local manufacturing of smartphones will continue to rise
Foldable phones likely to become more mainstream
Consumer Electronics in India - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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