PROSPECTS AND OPPORTUNITIES
Volume growth is expected to be driven by affordability, connectivity and digital integration
Retail volume sales of mobile phones are expected to rise over the forecast period overall, driven by the continued expansion of smartphone adoption across Indonesia. This growth is underpinned by several key factors, including the increasing affordability of smartphones, improved internet infrastructure, and the rising importance of mobile-based services in everyday life.
Technology and value fuel demand for entry-level smartphones
In 2025, the entry-level smartphone segment in Indonesia continues to present significant growth opportunities, driven by a large population of price-sensitive consumers seeking affordable yet capable devices. The market has seen a surge in technological innovation aimed at delivering high-value features at accessible price points.
AI integration expected to be the key for product innovations
In 2025, artificial intelligence (AI) has become a defining force in smartphone innovation, with Indonesian consumers increasingly gravitating towards devices that offer smarter, more intuitive experiences. As AI capabilities evolve, smartphones are transforming from communication tools into intelligent digital companions, capable of adapting to user behaviour, enhancing productivity, and delivering professional-grade content creation tools.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Indonesia - Category analysis
KEY DATA FINDINGS
Volume growth driven by more affordable brands
Transsion Holdings leads as Chinese brands reshape Indonesia’s smartphone market
Offline retail remains dominant as consumers prioritise in-store experience
Volume growth is expected to be driven by affordability, connectivity and digital integration
Technology and value fuel demand for entry-level smartphones
AI integration expected to be the key for product innovations
Consumer Electronics in Indonesia - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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