PROSPECTS AND OPPORTUNITIES
Affordability and quality will drive sales growth
In Indonesia, smartphones will continue to see stable volume growth in the upcoming period, driven predominantly by brands like Oppo, Vivo, Xiaomi, and Infinix. These brands have successfully captured a significant portion of the market by offering smartphones within the appealing price range of USD100 to USD200, a segment that accounts for a substantial volume of smartphone sales in the country.
Chinese smartphones to have key influence on category outlook
In recent years, Chinese smartphone brands have consistently dominated the top ranks in mobile phones, even as overall smartphone sales show signs of slowing. This enduring success in Indonesia can be attributed to these brands' ability to combine affordability with advanced features, making sophisticated technology accessible to a wider audience.
Mid-priced smartphones on course to deliver strong growth potential
Over the next five years, the mid-priced segment of smartphones, priced between USD300-500, is anticipated to offer the most significant growth potential in Indonesia. As the country's economy is expected to see substantial expansion, brands like Xiaomi and Oppo are strategically positioning themselves to capitalise on this segment.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Indonesia - Category analysis
KEY DATA FINDINGS
More affordable smartphones underpin growth
Smartphone features are key to growth
Fierce competitive rivalry in smartphones
Affordability and quality will drive sales growth
Chinese smartphones to have key influence on category outlook
Mid-priced smartphones on course to deliver strong growth potential
Consumer Electronics in Indonesia - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!