PROSPECTS AND OPPORTUNITIES
Mobile phone sales are set to remain stable amid market maturity and evolving consumer trends
Sales of mobile phones are expected to record a slight uplift in retail volume growth, driven by smartphones.
Sustainability and regulation is set to influence the future of mobile devices
Sustainability is set to play an increasingly important role in brand strategies, with longer device lifespans, the use of recycled materials, and extended software support becoming key selling points. Furthermore, the European Union has mandated that consumer electronics manufacturers adopt a standard USB-C port for charging a variety of devices, including tablets, smartphones, and headphones.
Foldable smartphones and AI chips are set to drive innovation amid pricing pressures
Ove the forecast period, technological progress in smartphones will focus on ever-improving cameras, faster chipsets, and enhanced power efficiency. AI capabilities are expanding, enabling real-time translation, intelligent photo editing, and personalised user experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Poland - Category analysis
KEY DATA FINDINGS
Smartphones continue to drive modest growth, while foldable versions gain attention
Xiaomi leads mobile phones, set to record the strongest uplift in share in 2025
Appliances and electronics specialists lead amid the growing presence of retail e-commerce
Mobile phone sales are set to remain stable amid market maturity and evolving consumer trends
Sustainability and regulation is set to influence the future of mobile devices
Foldable smartphones and AI chips are set to drive innovation amid pricing pressures
Consumer Electronics in Poland - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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