PROSPECTS AND OPPORTUNITIES
Modest growth anticipated for smartphones
Mobile phones is expected to see retail volumes stagnate in Greece over the forecast period. While growth will slow down amidst maturity, smartphones is set to see a continued modest increase in sales.
Slowdown in technological developments expected
Following the rollout of 5G during the review period, which was followed by consumers upgrading to new phones, the growth of smartphones sales is slowing. Meanwhile, developments are also slowing down, with new models not offering much in terms of innovation and this is not expected to change in the forecast period.
Samsung to focus on premium lines as it faces competition from Xiaomi
Wider colour variety is a new trend that has been gathering pace at the end of the review period and which is expected to remain a trend over the forecast period. Samsung will continue to focus on its more premium lines, in which it has a competitive advantage over its main rival, Xiaomi.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Greece - Category analysis
KEY DATA FINDINGS
Volumes set to fall, but rising interest in premium models boosting value
Samsung to hold on to lead despite growing competition from Xiaomi
E-commerce eating into appliances and electronics specialists’ share
Modest growth anticipated for smartphones
Slowdown in technological developments expected
Samsung to focus on premium lines as it faces competition from Xiaomi
Consumer Electronics in Greece - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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