PROSPECTS AND OPPORTUNITIES
AI adoption and competitive offers set to encourage consumers to upgrade
Sales of mobile phones in Australia are expected to continue growing over the forecast period in retail volume terms, with growth likely to be driven by the increasing adoption of AI-powered smartphones and increasingly competitive market offerings. Consumers are now prioritising meaningful upgrades, particularly with regard to battery life, camera quality, and design.
Display innovation will redefine the next era of smartphones.
OLED display technology is expected to become more widespread in the market having already become a standard feature in high-end models from players such as Apple, Samsung and Google. OLED offers a better display quality and this should attract consumers who value an enhanced experience in gaming and media consumption.
Gaming smartphones mix high-tech features with lifestyle benefits
Gaming in Australia has gained huge attention from manufacturers of smartphones, who are looking for new ways to stand out in the market and for new audiences to reach. Following the trends being seen in monitors, desktops and laptops, manufacturers of smartphones are focusing on offering strong technical features that enhance the consumer experience when they are playing games.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Australia - Category analysis
KEY DATA FINDINGS
AI engagement and 5G access reshape consumer priorities in Australia
Apple and Samsung dominate despite mounting competition for Chinese brands
Omnichannel distribution strategies becoming a key tool in the purchase journey
AI adoption and competitive offers set to encourage consumers to upgrade
Display innovation will redefine the next era of smartphones.
Gaming smartphones mix high-tech features with lifestyle benefits
Consumer Electronics in Australia - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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