PROSPECTS AND OPPORTUNITIES
AI features to increasingly influence development of smartphones
While the outlook for smartphones in Australia is positive, retail volume growth will be stable but undynamic. This is an increasingly mature category in the local market, with already high penetration.
Australians are early adopters of premium models, supporting future value growth
The Australian market differentiates itself by local consumers being early adopters of premium smartphones. For example, the highest sales share of Samsung’s Galaxy S23 series following its launch was driven by the “Ultra” model, which indicates that Australians look for premium features.
Demand for feature phones to continue declining, appealing to niche audience
Demand for feature phones is set to further decline in Australia. Nevertheless, this format will continue to see some interest from a niche group of consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Australia - Category analysis
KEY DATA FINDINGS
Trading in old models for premium smartphones in inflationary environment
5G access and larger screens create new standards for smartphones
Apple and Samsung retain lead due to strong brand loyalty
AI features to increasingly influence development of smartphones
Australians are early adopters of premium models, supporting future value growth
Demand for feature phones to continue declining, appealing to niche audience
Consumer Electronics in Australia - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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