PROSPECTS AND OPPORTUNITIES
Chinese players set to gain traction over the forecast period
Chinese manufacturers are expected to gain traction in smartphones over the forecast period, as players employ aggressive strategies in a bid to gain share. While higher-income consumers will continue to seek out premium-priced smartphones with all the latest technology, a proportion of consumers will look for high specifications within the lower price segment and it is Chinese brands which are likely to meet these needs.
Growth of digital payment systems will further consolidate value growth in smartphones
Digital payments began to boom during the review period. Payment solutions through smartphones are extremely convenient and attractive to Taiwanese consumers.
Feature phones will continue to fall as seniors shift to smartphones
Retail volume sales of feature phones are expected to continue their downward trajectory over the forecast period, as the prevalence of the internet and the popularity of social media platforms such as Facebook and Line encourage older consumers to shift to smartphones, which allow them to enjoy online content. However, these devices will not become entirely obsolete, as some older consumers are reluctant to shift to smartphones.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Taiwan - Category analysis
KEY DATA FINDINGS
Lack of new product development, shrinking consumer confidence and longer replacement times hinder sales
Apple’s iPhone retains its lead, enjoying high levels of brand loyalty
Telco-operated stores remain most important retail channel in 2024
Chinese players set to gain traction over the forecast period
Growth of digital payment systems will further consolidate value growth in smartphones
Feature phones will continue to fall as seniors shift to smartphones
Consumer Electronics in Taiwan - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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