PROSPECTS AND OPPORTUNITIES
Apple maintains leadership on the back of strong brand loyalty
Apple has successfully consolidated its leadership in Taiwan’s smartphone market, driven by strong brand loyalty and high levels of user stickiness. Its seamless ecosystem across iPhone, MacBook, iPad, and Apple Watch continues to attract repeat customers who value device integration.
Chinese brands expand aggressively with AI and wearables integration
Chinese manufacturers continued to intensify their expansion strategies in Taiwan, with OPPO launching AI-integrated products such as the Reno 12 series and A3 Pro in 2024. The company also sought to strengthen its ecosystem by releasing complementary devices such as the Watch X and Air Glass 3, positioning itself as more than just a smartphone brand.
Digital payment systems to support value growth for smartphones
The rise of digital payment systems is expected to support value growth in smartphones over the forecast period. Platforms such as LINE Pay, Jkopay, and Apple Pay are already widely used, with younger consumers showing particular enthusiasm for mobile payment options that provide both convenience and exclusive discounts.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Taiwan - Category analysis
KEY DATA FINDINGS
Lack of product innovation and outbound travel spending weighed on smartphone demand
Feature phones declined sharply as seniors increasingly adopt smartphones
Telco-operated stores retained dominance, while online channels grew steadily
Apple maintains leadership on the back of strong brand loyalty
Chinese brands expand aggressively with AI and wearables integration
Digital payment systems to support value growth for smartphones
Consumer Electronics in Taiwan - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!