PROSPECTS AND OPPORTUNITIES
Positive outlook driven by young population and upgrades
Retail volume sales of mobile phones in Saudi Arabia are set record a 2% CAGR over the forecast period, reaching 18.9 million units.
AI, 5G capabilities and sustainability to heavily feature in future development
Technological advances will continue to shape the further development of mobile phone in Saudi Arabia over the forecast period. AI will be at the forefront of innovation, enhancing features such as photography, battery life, and user interface personalisation.
Innovation to remain pivotal in driving value growth
Innovation will remain a cornerstone of growth for mobile phones in Saudi Arabia over the forecast period. Key product trends will include the release of budget 5G smartphones by brands such as Oppo, Xiaomi, and Vivo, targeting mass-market users.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Smartphones drives demand, supported by young population and tech investments
Smaller players make further gains in consolidated competitive landscape
Three major channels closely compete for sales share of mobile phones
Positive outlook driven by young population and upgrades
AI, 5G capabilities and sustainability to heavily feature in future development
Innovation to remain pivotal in driving value growth
Consumer Electronics in Saudi Arabia - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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