PROSPECTS AND OPPORTUNITIES
Cautious optimism amid economic headwinds will drive slow growth
Retail volume sales of mobile phones in Singapore are forecast to grow at a CAGR of 2% over the forecast period, reaching nearly three million units. This limited growth can be attributed to a combination of factors, including global economic uncertainties, and Singapore being a mature market in which first-time adoption is largely saturated.
Foldables and AI will push the frontiers of innovation
Technological innovation in mobile phones in Singapore are likely to be led by foldable devices and advanced AI integration. Foldable smartphones are gaining considerable attention, exemplified by Vivo’s X Fold 5, which is marketed as the world’s lightest foldable phone.
Design, battery life, and ecosystem will define the next wave of innovation
In mobile phones in Singapore, innovation is likely to focus on design, battery technology, and ecosystem integration. Samsung’s launch of the Galaxy S25 Edge, which features an ultra-thin profile, highlights the growing consumer preference for sleeker and more aesthetically pleasing devices.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Singapore - Category analysis
KEY DATA FINDINGS
Sales of smartphones dip slightly, as consumers are cautious and wait for more significant upgrades
Apple maintains its lead, while Chinese brands expand their reach
Retail e-commerce sees dynamic growth, but omnichannel strategies are important
Cautious optimism amid economic headwinds will drive slow growth
Foldables and AI will push the frontiers of innovation
Design, battery life, and ecosystem will define the next wave of innovation
Consumer Electronics in Singapore - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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