PROSPECTS AND OPPORTUNITIES
Smartphone innovation is expected to stimulate growth
Mobile phones in the UK is expected to enjoy a positive performance in the forecast period, mainly as a result of the continued popularity of smartphones. Advancements in technology, especially in terms of AI integration but also in terms of battery life, camera quality and user experience, are some of the factors that are driving consumers to replace their smartphones with newer models.
Hardware innovation offers brands a way to differentiate themselves
Even though software innovation, with AI integration, is the focus for many manufacturers as well as consumers, there are also opportunities within hardware developments that could play a significant part in the growth of mobile phones. Foldable smartphones are still considered quite niche in the industry, with the form factor mainly viewed as a luxury rather than adding any value.
AI, user experience and hardware specifications expected to be the focus of innovation
The focus on AI-related innovations, as well as other areas such as camera quality and battery life, will influence the performance of mobile phones in forecast period. Most smartphone brands are incorporating artificial intelligence into their products to create personalised user experiences, such as Samsung’s Galaxy AI that provides live translation and generative search tools, or Google’s Gemini which enables users to have a natural conversation with the personal assistant.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in the United Kingdom - Category analysis
KEY DATA FINDINGS
Modest volume growth in 2025
Apple remains the largest company in the category
Retail e-commerce offers consumers a convenient way to compare products
Smartphone innovation is expected to stimulate growth
Hardware innovation offers brands a way to differentiate themselves
AI, user experience and hardware specifications expected to be the focus of innovation
Consumer Electronics in the United Kingdom - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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