PROSPECTS AND OPPORTUNITIES
Tariff strategies will have biggest impact on mobile phones
Looking ahead, volume growth for the mobile phones category is expected to remain relatively flat in the forecast period, sustained mainly through annual replacements and incremental innovations. Rising tariffs are expected to have the largest impact, adding costs that manufacturers must decide how to distribute across their operations.
Mobile phones embrace AI and look to power its functionality
In 2025, AI has become a central theme in mobile phone launches, particularly within the Android ecosystem. Google’s Pixel continues to stand out, offering on-device AI through its Tensor processor and positioning itself as the leading AI-driven smartphone.
Brands set to leverage wearables for added value as foreign entrants continue to permeate
Wearables and connected devices are becoming increasingly important as manufacturers seek to add value beyond the smartphone itself. Ecosystem integration – linking phones to smartwatches, headphones and other peripherals – is emerging as a key competitive strategy.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in the US - Category analysis
KEY DATA FINDINGS
Smartphones drives growth in mobile phones in 2025
Apple retains leadership with Samsung in second place
E-commerce remains biggest distribution channel
Tariff strategies will have biggest impact on mobile phones
Mobile phones embrace AI and look to power its functionality
Brands set to leverage wearables for added value as foreign entrants continue to permeate
Consumer Electronics in the US - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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