PROSPECTS AND OPPORTUNITIES
AI features and sustainability trend might influence smartphones in the forecast period
The manifestation of the global AI trend in smartphones can be seen in the new products launched in 2024, such as the Samsung Galaxy S24. This model includes real-time translation during phone calls, advanced photo-editing, (i.
Germans value longevity and reliability in smartphones
Because of the uncertain economic situation, Germans are trying to reduce the number of purchases they have to make by investing in products that can be used for longer before they require replacement. This also affects smartphones, as the number of years a smartphone is in use is increasing.
Potential emergence of a reverse trend for feature phones
Feature phones is expected to continue to see retail volume declines in Germany throughout the forecast period, as these are outperformed by and thus being substituted by smartphones. However, the decline is set to slow notably, as a new type of consumer has been identified.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Germany - Category analysis
KEY DATA FINDINGS
Growth for mobile phones due to reaching the end of the replacement cycle
Ranking remains unchanged, although Apple gains share on Samsung
Appliances and electronics specialists remains the main channel for smartphones, but retail e-commerce is growing
AI features and sustainability trend might influence smartphones in the forecast period
Germans value longevity and reliability in smartphones
Potential emergence of a reverse trend for feature phones
Consumer Electronics in Germany - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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