PROSPECTS AND OPPORTUNITIES
Mobile phone sales are expected to rise amid growing consumer interest in AI features
Sales of mobile phones are expected to increase overall throughout the forecast period. Growth will be driven by consumers’ strong desire to own the latest smartphones, particularly among higher-income groups eager to acquire the newest gadgets.
Samsung and Apple will continue to compete to lead the AI smartphone experience
Across the forecast period, Samsung and Apple will continue competing to offer the best AI experience in smartphones. Both brands view AI as key area to differentiate themselves and capture consumer attention.
Google Pixel and Xiaomi may be emerging competitors in AI-driven smartphones
Over the forecast period, Google Pixel may focus on enhancing its AI capabilities to rival Samsung and Apple. However, while Google launched its Pixel 9 model in early 2025, it is priced similarly to Samsung’s S24 from 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Israel?
- Which are the leading brands in Israel?
- How are products distributed in Israel?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Israel - Category analysis
KEY DATA FINDINGS
Slow but steady growth is driven by premium smartphone launches
Suny Telecom (1994) Ltd strengthens its lead offering Samsung in smartphones
Appliance and electronics specialists lead distribution while improving its share
Mobile phone sales are expected to rise amid growing consumer interest in AI features
Samsung and Apple will continue to compete to lead the AI smartphone experience
Google Pixel and Xiaomi may be emerging competitors in AI-driven smartphones
Consumer Electronics in Israel - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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