PROSPECTS AND OPPORTUNITIES
Smartphones to continue gaining momentum amid improving economic conditions
Retail volume sales of smartphones are predicted to gain further momentum over the forecast period, supported by improving supply chains and a more positive economic outlook. Therefore, local consumers will be more willing and able to upgrade to new, higher-quality models of smartphones in the coming years, which is set to gradually drive the penetration rate back up.
Generative AI to become increasingly prevalent in future phone technology
As smartphone processing power and hardware continues to improve and develop, the role of AI and machine learning in mobile phones will gain further importance. This sort of technology offers a number of potential benefits for mobile phones, such as improving power efficiency and battery life extension via offloading voice, image, and text data to AI algorithms, making mobile phones more sustainable and energy-efficient in the long term.
Mobile augmented reality set to gain stronger attention
Mobile AR (augmented reality) is another trend that will become increasingly prevalent in smartphones over the forecast period. While AR Games such as Pokémon Go remain popular in Hong Kong due to a dedicated fanbase, the vast majority of local consumers do not regularly use AR as a part of their daily lives.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Smartphone demand starts to stabilise following years of decline
Foldable smartphones steadily gain relevance as consumers prefer larger screen sizes
Offline specialists retain dominance of distribution due to local preference to physically inspect mobile phones prior to purchase
Smartphones to continue gaining momentum amid improving economic conditions
Generative AI to become increasingly prevalent in future phone technology
Mobile augmented reality set to gain stronger attention
Consumer Electronics in Hong Kong, China - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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