PROSPECTS AND OPPORTUNITIES
Category expected to stabilise in volume
Over the forecast period, mobile phone sales are expected to stabilise in volume terms, reflecting the market’s maturity and an anticipated lengthening of replacement cycles. This trend will be influenced by more conscious consumption patterns, partly driven by European ecological initiatives such as the Ecodesign directive, which encourages longer product lifespans and repairability.
Innovation remains the key lever for value growth
With limited scope for significant volume expansion, manufacturers will focus on technological advancements to drive value growth. Investment will continue in high-specification models that differentiate brands and encourage consumers to trade up.
Growth potential in second-hand and refurbished models
The second-hand and refurbished smartphone segment is expected to gain further traction as sustainability concerns and affordability become more important to consumers. Economic pressures, such as rising living costs and housing expenses, are likely to reinforce a more rational and value-driven approach to purchasing.
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Overview:
Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mobile Phones in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Mobile Phones in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Mobile Phones in Portugal - Category analysis
KEY DATA FINDINGS
Mobile phone sales growth slows despite ongoing innovation
Chinese brands consolidate share gains
Specialist retailers and online maintain strong momentum
Category expected to stabilise in volume
Innovation remains the key lever for value growth
Growth potential in second-hand and refurbished models
Consumer Electronics in Portugal - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Mobile Phones
- Feature Phones
- Smartphones
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Mobile Phones research and analysis database.
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